Webinar: How to Capitalize on the Journey to Increase Direct Bookings: Traveler's Path to Purchase
We all know from experience that a lot goes into planning the perfect vacation, and with so many devices and planning resources, the journey is complex. According to Google, in just a little over a 60-day booking window, the average person encounters over 38,983 digital micro-moments and interactions. Making matters worse for hoteliers, how are hoteliers supposed to reach qualified users on slim marketing dollars?
In this 45-minute webinar, NextGuest and Sojern will provide strategies for reaching potential guests throughout the entire travel planning journey, and how to address key digital micro-moments in each phase to shape and influence the booking decision. About the Speakers:
- Amy Devlaliwalla -?Senior Director, Global Partnerships and Strategic Accounts at Sojern
- Margaret Mastrogiacomo -?Executive Vice President, Strategy at NextGuest
Webinar: How to Capitalize on the Journey to Increase Direct Bookings: Traveler's Path to Purchase is organized by NextGuest (formerly HEBS Digital)
Phone: +1 212 752 9425